Moved to a new domain? Renamed a page? A proper 301 redirect tells both browsers and search engines that the change is permanent, so rankings and bookmarks transfer instead of breaking.
1. Redirecting an entire domain
Under Websites & Domains, click the Hosting Settings for the old domain, and switch its Hosting Type to Forwarding. Enter the new domain and choose "Permanent (301)" as the type.
2. Redirecting to HTTPS
If you've just installed an SSL certificate, tick the SEO-safe redirect option in SSL/TLS Certificates so all HTTP traffic is automatically sent to HTTPS.
3. Redirecting a single page
For page-level redirects, open File Manager, locate your .htaccess file in the site's root, and add a line such as: Redirect 301 /old-page.html /new-page.html
Key takeaway: Always use a 301 (permanent) redirect rather than a 302 (temporary) one for anything you don't plan to reverse — search engines transfer ranking value far more reliably with a 301.
4. Redirecting www to non-www (or vice versa)
Pick one version as your canonical address and redirect the other to it consistently — mixing both confuses search engines and can split your SEO value between two URLs.
5. Testing your redirects
After setting one up, open the old URL in a private browser window and confirm it lands on the new page with a single redirect hop, not several chained ones.
6. Update internal links
A redirect fixes broken visits, but it's still worth updating your own internal links and navigation menus to point directly at the new URL over time.